Lately, I’ve written a lot about links and their impact on Search Engine Optimization. A topic of emphasis has been the distinction between strong, authoritative links and bad links. Strong, authoritative links are those that an actual human being has taken the time to approve. Links are also considered strong when they are included as part of the fresh content in a page. This shows the relevancy of the link to the page content that Google is looking for. Bad, weak links are those that are automatically created with no human intervention or quality review. These links are created mainly through software tools. They are the ones that many sites bought through a third party and were discredited through the Penguin algorithm updates.
I am sure you don’t perceive how you are supposed to be a leader if you just started out in this profession. Right? Well it’s simply a frame of mind that you must have. It’s certainty in yourself.
About SEO SPAM. Subscribing to blogs is tied to the new generation of “permission marketing”… you won’t be subscribed without your permission nor will you receive unwanted blog posts. Bloggers can’t put subscribers on an address list. The blog feed will only go to those who have requested it.
Build relationships. Many potential strategic partners, industry experts, and clients are all using the web to build their name and image. The web is a place of cooperation as well as competition and can be a valuable resource to network.
Where do you start? Well the most important factor in SEO is what site you have linking to you. This makes up for probably 90% of a sites ranking. It is possible to trace what sites link to your competitors by using a simple tool that will show you all the links; everything is traceable on the internet! Since link building is not new idea, sites have been doing it for years, some site for popular key phrases might have over 100,000 links. A bit daughting you might think, but you can still challenge them.
Base it on the time of your target area and not your locale. Mornings are also best to give the day a fresh start and to give it the whole day to be found and read.
Backlinks are important… but not all are created equal. Your backlinks (links coming from other sites) need to be relevant to your content or Google will not rank your page high on the charts. If you offer gardening tips on your website, but all of your backlinks are from sports related sites… sorry, you just won’t get the ranking from Google that you desire.